Anyone Can Be A Marketer Thanks to YouTube

So I’ve been blogging for eight weeks now, and I’m beginning to understand the fascination with it.  My problem is coming up with topics to blog about.  Blogging is a great way to publish information and create marketing buzz, but it can also be a creative outlet or forum for trivial communication with people who share similar interests.

So for this post I’ve decided to take a fun approach to social media and look at different marketing videos that are published on YouTube.  (Just to allow myself to explore what YouTube has to offer.)  Prior to this master’s degree course (especially the emerging media class) I didn’t have a lot of exposure to YouTube.  I guess I never seemed to have much leisure time to just click around and watch video clips, and I never really had a need to look anything up on YouTube.

Anyways, here are a few “interesting” marketing videos (kind of amateur attempts at humor) that I ran across on YouTube.  I just wonder how effective these ads were for the companies, and if they were promoted in other channels aside from YouTube.

1.  Berlitz and English Language Instruction Centre

2.  Big Rock Beer

3.  Starbucks Marketed Like a Church

Although these ads may not be very professional, they still received a lot of views, which only adds to exposure and brand awareness; the intention of posting on YouTube.  I’ve never heard of two of these brands prior to YouTube and I wonder who their intended audience is.  If nothing else, these ads are proof that anyone can be a marketer in the world of social media.